for people who love champagne and all things sparkling!

Tag: Veuve Clicquot

The Widow Clicquot Film

Official Trailer for Widow Clicquot

The story of the Widow or Veuve Clicquot (‘veuve’ means widow in French) is intriguing. Many years ago, I read the little tag about her that was attached to a bottle of Veuve Clicquot that I had bought for a celebration. I wanted to know more and have been captivated by her (and other champagne stories) ever since. I was very happy to discover the book The Widow Clicquot at my local bookstore, and became a huge fan – not just of the wine, but also of this amazing woman.

The Widow Clicquot was a visionary who took a small business and built a champagne empire. She was a legend in her tumultuous times, and she showed the world how to live with style.

Years ago, after reading the story, I tried to get the film rights to The Widow Clicquot. Having recovered from the disappointment, today I am beyond excited for the release of the movie Widow Clicquot, which is happening this week in the US.

Ever the innovator, Madame Clicquot perfected new techniques of production and was instrumental in creating the quality of champagne that we drink today.  She is the original Great Dame of Champagne, and today the prestige vintage label of the house is titled Veuve Clicquot La Grande Dame.

At 27, Madame Clicquot became not only one of the first women of Champagne, but also one of the first businesswomen of France. It’s important to acknowledge that this was at a time when women were not even allowed to open their own bank account!

To share this amazing story with our audience, a few years ago I wrote the blog ‘Cheers to the Widow Clicquot’ and have shared stories about her at our events including The Bubbles Festival and our Sparkling Wine Masterclasses.

The book that I discovered at my local bookshop all those years ago was simply titled The Widow Clicquot, written by Tilar Mazzeo, a US wine writer and cultural historian. At the time it was difficult to find much information on the Veuve Clicquot and Mazzeo’s book was a godsend, full of meticulously researched information. I read it from cover to cover and then read it again. At the same time, I was pursuing my interest in film production by studying a short course on film producing and starting work on some film projects, which included being an extra in a short film. Inspired by the Veuve Clicquot story, my entrepreneurial spirit was ignited, and I made enquiries to option the film rights to this story. Unfortunately, someone had beaten me to it, but I am still grateful for the experience. It can take years to bring a film to fruition and I am ever so excited to see that it has now become reality. 

Widow Clicquot is a 2023 internationally co-produced drama, directed by Thomas Napper, from a screenplay by Erin Dignam and Christopher Monger based on the book The Widow Clicquot by Tilar J. Mazzeo. It stars Haley Bennett as the Widow Clicquot, Tom Sturridge, Sam Riley, Anson Boom, Leo Suter, Ben Miles, and Natasha O’Keeffe.  Filming took place in Chablis and in the town of Reims in the Champagne region.

The film had its world premiere at the Toronto International Film Festival on 11 September 2023, and in November 2023, it was announced that Vertical Entertainment had acquired the distribution rights. Initially, when the release date was announced, it said ‘Limited release’, but I notice it is now listed as ‘Wide release’, which means that it is screening across many locations in the US rather than just a few. 

The early reviews are looking positive. On the review aggregator website Rotten Tomatoes, 100% of 11 critics’ reviews are positive, with an average rating of 7.5/10. Metacritic, which uses a weighted average, assigned the film a score of 71 out of 100, based on six critics, indicating ‘Generally favorable’ reviews.

I love champagne stories – especially this one – and I know I’ll love the movie regardless of reviews!

The only disappointment at this stage is that there doesn’t seem to be an Australian release date as yet!  I’ll keep an eye out, and maybe we can organise a few The Bubbles Review bubbly screenings for our followers to join us!

For more about the Widow Clicquot you can see our blog Cheers to the Widow Clicquot!

You may also like our blog Bubbly Summer Reading featuring this and other champagne stories.

Tilar Mazzeo’s book is on the link here: Tilar Mazzeo’s The Widow Clicquot

Link to the film’s official website is here: https://widowclicquotmovie.com/

Like to keep following us, get first look at events, receive bubbly information and be in our giveaway draws and have a chance to win a bubbly prize? You can join our list, it’s FREE to join here.

Natalie Pickett is the Founder of The Bubbles Review which is for people who like champagne and other bubbles, written by people who have a love of all things sparkling! At The Bubbles Review, we like to debunk some myths, make the art of drinking champagne accessible, explore bubbly regions and champagne bars, and provide events for you to join us and indulge.

Celebrating Sparkling Women!

It’s International Women’s Day, a day to celebrate and raise a glass to amazing sparkling women everywhere.

Around 70% of champagne is purchased by women. Aside from being the demographic who are the main consumers of sparkling wine, women are still under-represented on the industry side, which makes it even more important to showcase the examples of amazing women working in the world of sparkling wine from around the globe!

It was around eight years ago, that I had the idea to turn my love of champagne and sparkling wine into a business and I created The Bubbles Review, which allows me the great joy of sharing stories through our blog and incorporating my 30 years of travel industry experience to run events and tours.

My love of bubbles and travel has taken me to many sparkling wine regions including Champagne (several times!), and I have had the joy of meeting and interviewing many champagne and sparkling winemakers. I love everything about drinking it, as well as the stories, the romance, the glamour of bubbles, and I particularly love meeting the people.

With almost 30 years as a serial entrepreneur, I do have examples of being treated differently as a woman in business, and have heard similar stories from the women I’ve interviewed. This added layer of adversity makes these success stories even more impressive. When women do well, so does everyone else. Businesses thrive, and families and relationships are mutually supportive. Today we are very fortunate to have had strong women come before us, but there is still more that can be done.

In the last few years in our blogs for International Women’s Day we’ve featured Sparkling Women of Influence, Sparkling Women of Australia as well as Cheers to the fabulous women of Champagne.

See our summary here for a few names you might know, and some you would like to know more about. 

Here’s cheers to the fabulous women of Champagne.

From historical to modern times, if you look at the dates, they are around 50 -100 years apart. In life, we all benefit from the legacy created from those that came before us. International Women’s Day is the perfect time to celebrate that. Here’s cheers to all of the fabulous women of Champagne!

Sparkling Women of Influence

In Champagne, we know of historical names of great women of Champagne, and I’ve written articles about the widows (veuves) Clicquot, Pommery and Bollinger, but little is known about the women in Champagne and sparkling wine today. Around 70% of champagne is purchased by women, but women are still under-represented on the industry side with less than 20% of winemakers who are women. It is changing, and I am excited to share these stories of these remarkable women from around the globe who each in their own way are influencing the world of sparkling.

Sparkling Women of Australia

In Australia overall consumption of sparkling continues to increase, with Australians consuming approximately 62 million bottles of sparkling wine annually, of which about 40 million are made here in Australia. I love the bubbly community we’ve created at The Bubbles Review. I think that champagne and sparkling wine is one of the joys of life and something to be shared, and it has been an honour to interview these remarkable women working in the Sparkling Wine industry in Australia and share their stories with you.

Other blogs you might like:

Bubbly Summer Reading

Like to keep following us, get first look at events, receive bubbly information and be in our giveaway draws and have a chance to win a bubbly prize? You can join our list, it’s FREE to join here.

Natalie Pickett is the Founder of The Bubbles Review which is for people who like champagne and other bubbles, written by people who have a love of all things sparkling! At The Bubbles Review, we like to debunk some myths, make the art of drinking champagne accessible, explore bubbly regions and champagne bars, and provide events for you to join us and indulge.

Bubbly Summer Reading

When it comes to reading, I am a bit of a Francophile, especially when it comes to champagne and champagne stories. I love snuggling up with a good book when I can find the time, and during summer in Australia, I like to take some extra days off and have some lazy days in the sun while I immerse myself in a novel. And what better novels to do that with than the ones that are stories about my favourite things!

I’ve recently finished reading Madame Pommery: Creator of Brut Champagne by Rebecca Rosenberg.  I am familiar with Madame Pommery’s story having done quite a bit of research on her for our blog  Celebrating Madame Pommery, and when creating our Champagne 101 Masterclass, I had the pleasure of interviewing the Australian-based ambassador for Champagne Pommery, which is one of the highlights of this Masterclass in our Bubbly Appreciation Course.

As familiar as I am with her story, any interesting historical research relies on our imagination to fill in the details of what the times must have been like. Her contribution in creating the first brut style champagne is epic enough. Add to that becoming a widow with two children, surviving the Champagne region as a war zone, taking a small fledgling champagne business and creating an empire. Rebecca Rosenberg weaves these historical facts into a beautiful romance novel. If you want to drift off into the imaginary world of Champagne, I highly recommend adding this to your summer reading list!

Madame Pommery: Creator of Brut Champagne (Champagne Widows Novels)

1860, Reims, France. Grief hangs heavy, threatening to drown Alexandrine Pommery’s future. Widowed and burdened, she could easily succumb. But a spark ignites within her and she dares to dream of a champagne unlike any other – a dry, crisp masterpiece instead of the traditional sugary sweet champagne. Scoffs meet her vision – ‘Who would drink such a thing?’. But Alexandrine’s spirit is unyielding. In the vineyards, she coaxes grapes to their peak. In the cellars, she experiments. Each trial, each misstep, fuels the fire of her creation – Pommery Brut, a champagne as dry as her resolve, yet bubbling with rebellion.

The Franco-Prussian War shatters the peace in 1870. Son and crew march off, leaving Alexandrine to train women her revolutionary methods. But the Prussian invasion steals all hope, as the army pillages her cellars of precious Brut. Alexandrine refuses to be a victim. She excavates secret caves under the city dump, and hides her champagne from the enemy. Her cellars become a refuge, not just for bottles, but for the French resistance.

To make matters more complicated, two men offer her their love. One, too young, improper, perhaps even scandalous. The other, a Scottish Baron, promises a castle and title, and a life beyond the relentless toil of champagne. Now torn between two men, Alexandrine must find the courage to forge her own path of legacy or love.

Uncork the secrets and taste the audacity of a widow’s dream, and the unwavering spirit of Madame Pommery.

You can order your copy on the Amazon link here.

I’ve just discovered that there is another novel in Rebecca Rosenberg’s ‘Champagne Widows’ series.  Another of the great women of Champagne and the original ‘Veuve’. Clicquot precedes Madame Pommery and is known not only as the first woman of Champagne, but also the first businesswoman of France. I loved discovering all about her when I researched our blog Cheers to the Widow Clicquot!

I’ve just ordered a copy of this earlier novel by Rosenberg, and I am looking forward to creating some reading time to uncover where her imagination takes us when telling the story of Barbe-Nicole Clicquot’s extraordinary life.

Champagne Widows: First Woman of Champagne, Veuve Clicquot by Rebecca Rosenberg

Reims, France, 1800s. Young widow Barbe-Nicole Clicquot possesses an extraordinary gift: Le Nez, an exquisite sense of smell required to craft the world’s finest champagne. Despite crippling grief and laws against women owning businesses, she negotiates a way to take over her late husband’s struggling winery.

Napoleon’s Code shackles her with business restrictions, his wars strangle the economy, and competitors block her every step. Yet, Barbe-Nicole rises like a defiant bubble, confronting prejudice and even clashing with the Emperor himself.

Then, amidst the chaos, love throws a tempting yet perilous curveball: a passionate connection with her sales manager. But marrying him means forfeiting the winery, forcing her to choose between love and her life’s calling.

Will Barbe-Nicole defy the odds and become the first female champagne mogul, or will her dream be crushed by Napoleon himself?

The captivating story of Veuve Clicquot, a woman who dared to rise above treacherous times, personal loss, and an emperor, leaving an indelible mark on the world of champagne.

You can order your copy on the Amazon link here.

The Champagne War is one that I discovered through one of my friends on Facebook. Fiona McIntosh is an international multi-best-selling Australian author, and together with her husband Ian, is also well known throughout the tourism industry as publishers of a successful travel trade magazine. It was from one of Ian’s Facebook posts that I learned that Fiona was in the process of writing this book, adding another to her series of successful novels. The story is about a journey of determination to honour the family business and the traditions of Champagne. There is angst and heartbreak, with a bit of glitz in Paris, but the story is mostly set amongst the vineyards of Champagne.

The Champagne War by Fiona McIntosh

In the summer of 1914, vigneron Jerome Méa heads off to war, certain he’ll be home by Christmas. His new bride Sophie, a fifth generation champenoise, is determined to ensure the forthcoming vintages will be testament to their love and the power of the people of Épernay, especially its strong women. But as the years drag on, authorities advise that Jerome is missing, considered dead.

When poison gas is first used in Belgium by the Germans, British chemist Charles Nash jumps to enlist. After he is injured, he is brought to Reims, where Sophie has helped to set up an underground hospital to care for the wounded. In the dark, ancient champagne cellars, their stirring emotions take them both by surprise.

While Sophie battles to keep her vineyard going through the bombings, a critical sugar shortage forces her to strike a dangerous bargain with an untrustworthy acquaintance – but nothing will test her courage more than the news that filters through to her about the fate of her heroic Jerome.

‘A fresh, fabulous tale, meticulously researched, and perfectly executed.’ Better Reading

You can order your copy on the Amazon link here.

A Letter from Paris … is a memoir written by my friend Louisa Deasey who, when we first met, was already a best-selling author and just beginning the process of writing this, her second book. It’s not a champagne story as such, but there are mentions of drinking champagne with artists and other writers. It’s an extraordinary story of how she received a letter one day that led to her discovering the life that her father had lived during his time in France after the Second World War. It’s compelling reading.

A Letter from Paris: a true story of hidden art, lost romance, and family reclaimed

by Louisa Deasey

When Louisa Deasey receives a message from a French woman called Coralie, who has found a cachet of letters in an attic, written by Louisa’s father, neither woman can imagine the events it will set in motion.

The letters, dated 1949, detail a passionate affair between Louisa’s father, Denison, and Coralie’s grandmother, Michelle, in post-war London. They spark Louisa to find out more about her father, who died when she was six. From the seemingly simple question ‘Who was Denison Deasey?’ follows a trail of discovery that leads Louisa to the libraries of Melbourne and the streets of London, to the cafes and restaurants of Paris and a poet’s villa in the south of France. From her father’s secret service in World War II to his relationships with some of the most famous bohemian artists in post-war Europe, Louisa unearths a portrait of a fascinating man, both at the epicenter and the mercy of the social and political currents of his time.

A Letter from Paris … is about the stories we tell ourselves, and the secrets the past can uncover. A compelling tale of inheritance and creativity, loss and reunion, it shows the power of the written word to cross the bridges of time.

You can order your copy on the Amazon link here.

The Paris Model is one of the books that got me through our COVID lockdowns. It was such a delight to read, immersing myself in these stories of Paris at a time when we couldn’t physically travel there. I loved the contrast of moving from the Australian outback to post-war Paris. I hope you love it as much as I did!

The Paris Model by Alexandra Joel

‘Captivating and evocative’ Tania Blanchard, author of The Girl from Munich

After a shocking discovery, Grace Woods leaves her vast Australian sheep station and travels to tumultuous post-war Paris to find her true identity.

While working as a mannequin for Christian Dior, the world’s newly acclaimed emperor of fashion, Grace mixes with counts and princesses, authors and artists, diplomats, and politicians. But when Grace falls for handsome Philippe Boyer she doesn’t know that he is leading a double life, nor that his past might inflict devastating consequences upon her. As she is drawn into Philippe’s dangerous world of international espionage, Grace discovers both the shattering truth of her origins – and that her life is in peril.

Inspired by an astonishing true story, The Paris Model is a tale of glamour, family secrets and heartbreak that takes you from the rolling plains of country Australia to the elegant salons of Paris.

‘A wonderful, immersive historical novel’ New Idea

‘A charming tale rich with family and fashion’ Belinda Alexandra

‘The cracking plot and the general glamourcarry the reader along’ The Sydney Morning Herald

‘This gorgeous historical is the perfect summer escape. Post-World War 2 Paris literally drips from the page. Grace is a wonderful protagonist and surrounded by well-drawn and often fabulous characters, and Joel’s prose is rich and descriptive. Highly enjoyable.’ Better Reading

You can order your copy on the Amazon link here.

This book by Tilar Mazzeo, a US wine writer and cultural historian, is the book that I first read on Veuve Clicquot. At the time it was difficult to find much information on her and I read this book cover to cover and then read it again! I credit Tilar in our blog on Cheers to the Widow Clicquot! It is narrative non-fiction storytelling that has been well researched and creates amazing insight into the life of the Widow Clicquot.

The Widow Clicquot: The Story of a Champagne Empire and the Woman Who Ruled It

Veuve Clicquot champagne epitomises glamour, style, and luxury. In The Widow Clicquot …, Tilar J. Mazzeo brings to life – for the first time – the fascinating woman behind the iconic yellow label. Barbe-Nicole Clicquot Ponsardin, who, after her husband’s death, defied convention by assuming the reins of the fledgling wine business they had nurtured together. Steering the company through dizzying political and financial reversals, she became one of the world’s first great businesswomen and one of the richest women of her time.

As much a fascinating journey through the process of making this temperamental wine as a biography of a uniquely tempered woman, The Widow Clicquot … is the captivating true story of a legend and a visionary.

You can order your copy on the Amazon link here.

You can probably find these titles at your local bookstore. To make it easier for you to purchase, we’ve provided Amazon links to all these book titles. As an Amazon Associate, we earn from qualifying purchases, however this doesn’t affect your pricing.

I’d love to hear what you think of any of these books, and perhaps you have some bubbly story recommendations of your own that you would love to share with us?

Like to keep following us, get first look at events, receive bubbly information and be in our giveaway draws and have a chance to win a bubbly prize? You can join our list, it’s FREE to join here.

Natalie Pickett is the Founder of The Bubbles Review which is for people who like champagne and other bubbles, written by people who have a love of all things sparkling! At The Bubbles Review, we like to debunk some myths, make the art of drinking champagne accessible, explore bubbly regions and champagne bars, and provide events for you to join us and indulge.

Here’s cheers to the fabulous women of Champagne!

There are many examples of amazing women in Champagne, here a few names you might know, and some you would like to know more about.  From historical to modern times, if you look at the dates, they are around 50 -100 years apart. In life, we all benefit from the legacy created from those that came before us. International Women’s Day is the perfect time to celebrate that. Here’s cheers to all of the fabulous women of Champagne!

The word ‘veuve’ means widow in French, many of the great women of champagne, were widows and mothers, who became major influencers in the champagne industry. At the time the only way a woman could be at the helm of a business was to take over after the death of her husband. So successful were the veuves, it is rumoured that some producers added veuve into their title, even when there was no veuve at the house!

Veuve Clicquot – Veuve Barbe-Nicole Clicquot-Ponsardin

In 1805, after the death of her husband, Madame Clicquot at 27 years old became one of the first businesswomen of France when she took over the Clicquot business. In an era when women were excluded from the business world, she dared to assume the head of the company – a role she undertook with passion and determination. According to the Veuve Clicquot company description of her, Madame Clicquot’s character might be summarised with two words: audacious and intelligent.

Imagine the audacity of this decision at a time when women were not even allowed to open their own bank account!

She is credited with many innovations that have steered the success of champagne – the riddling process to remove the sediment from the bottle; improving the bottle so it would withstand the pressure of the bubbles; creating Rose champagne by adding some red wine; and her PR and branding, creating the first labels on a champagne bottle – the yellow label that still adorns the Veuve Clicquot bottle today.

I love the story of Veuve Clicquot, you can read more about her on our blog here:

Madame Pommery – Jeanne Alexandrine Louise Mélin Pommery

It was upon her husband’s death in 1858, that Madame Pommery, assumed full control of the business. One of her first decisions was to sell off their struggling wool business, and concentrate on the Champagne wine business. And, we are so glad that she did!

“I decided there and then to carry on the business in my husband’s stead”

With those words, the young widow set out to conquer national and international markets –overturning, without any qualms whatsoever, one or two corporate management rules. She was a true trailblazer, laying down the basis for any luxury product promotion; style, brand, communication and public relations on the estates.

She invented the modern style of champagne with the introduction of Brut Champagne, Brut being a much drier style was a bold initiative, as at the time the prevailing taste was for very sweet champagne (up to 300gms of sugar per litre, compared with now, depending on the level of Brut, is  up to 12 gms per litre). 

Only 10 years after taking over the business she built the Pommery Estate which at the time was the biggest building site of the century in Reims.  This grand site is still the home of Pommery and is an amazing place to visit.  Madame Pommery described her champagne in two words; “Joyful and Lightness”.  Now that is something to be celebrated!

Another amazing legacy, you can learn more about Madame Pommery in our Bubbly Appreciation Course and on our blog here:

Lily Bollinger – Élisabeth Law Lauriston-Boubers-Bollinger

In a new century, another amazing lady, Lily Bollinger took over the presidency of the Bollinger house after the death of her husband Jacques in 1941, and directed it until 1971. She launched the Bollinger RD vintage in 1961 and the vintage Vieilles Vignes Françaises in 1969, putting the brand on the international stage.  She is credited with introducing the brand to celebrities of the time. When asked by a journalist from the London Daily Mail in 1961 “When do you drink champagne?” her witty and facetious answer is still quoted today as an exquisite definition of champagne:

“I drink it when I’m happy and when I’m sad. Sometimes I drink it when I’m alone. When I have company I consider it obligatory. I trifle with it if I’m not hungry and drink it when I am. Otherwise, I never touch it — unless I’m thirsty…”

Historically there have been some great women of Champagne. But what is it like today?  

We asked Floriane Eznack from Champagne Jacquart about women working in Champagne today.

Floriane explained about the role of the wine maker, and how in Champagne the main responsibility is to produce the consistency of style in the non-vintage blend.

As a young winemaker, Floriane earned a Masters Degree in Oenology in Reims in 2004. Her studies included a couple of harvests in some of Champagne’s finest Houses, including Moët & Chandon. She joined Jacquart in January 2011 as Chef de Cave (Chief Winemaker), where she plays a central role in the creation of the finest quality blends for all of the Jacquart’s champagnes.

In our interview Floriane shares with us her motivation for working in the industry, and how she gave up her dream of becoming a fighter pilot! When she chose the wine industry, it was clear, she didn’t want to work with any other wine, but bubbles; “Not just bubbles for celebration, but a wine that everyone loves. It cheers you up and makes you happy and there is a magic behind champagne” she says.
See our interview with Floriane here:

An update to this post. Floriane moved on from her role at Jacquart and Champagne, at the end of 2019, but you’ll still be drinking her legacy at Jacquart for a little while longer.

More features and stories on the modern era of women in Champagne, coming soon in our blogs and Bubbly Appreciation course. Stay tuned for that.

Until then, let’s raise a glass to celebrate these amazing women.

Cheers!

Natalie Pickett is the Founder of The Bubbles Review which is for people who like champagne and other bubbles, written by people who have a love of all things sparkling! At The Bubbles Review, we like to debunk some myths, make the art of drinking champagne accessible, explore bubbly regions and champagne bars, and provide events for you to join us and indulge.

Like to keep following us? Sign up to The Bubbles Review list and you will be included in our Subscriber prize draws. The monthly giveaway is usually a chance to win a lovely champagne or sparkling gift. Join our list!

Cheers to the Widow Clicquot!

The word ‘veuve’ means widow in French, and I feel that is important information to share. I sometimes find myself using the phrase ‘I am drinking a glass of veuve’, but what does that really mean?

There are many great women of champagne, many of them widows and mothers, who became major influencers in the champagne industry. So successful were the veuves, it is rumoured that some producers added veuve into their title, even when there was no veuve at the house.

The story of the Widow Clicquot is intriguing. Several years ago, I read the little tag about her that was attached to a bottle of Veuve Clicquot that I had bought for a celebration. I wanted to know more, and have been captivated by her (and other champagne stories), ever since.  I was very happy to discover the book The Widow Clicquot at my local bookstore, and became a huge fan – not just of the wine, but also of this amazing woman. Widow Clicquot was a visionary who took a small business and built a champagne empire. She was a legend in her tumultuous times, and she showed the world how to live with style.

Madame Clicquot was born Barbe-Nicole Ponsardin, in Reims in 1777. The daughter of Baron Nicolas Ponsardin, her social standing allowed her to receive an excellent education, which was founded upon the traditional morals and values of the time.

In 1789, when Barbe-Nicole was aged 12, the French Revolution brought great change.  Barbe-Nicole’s father was a prosperous textile merchant who had ambitions to vault his family from the upper middle class into the nobility. As the revolution hit the town of Reims, Barbe-Nicole, who had been attending the royal convent of Saint-Pierre-les-Dames, had to be rescued by the family dressmaker. She was smuggled home dressed like a peasant, before the chanting, angry mobs roaming the streets of Reims came to its doorstep, as the convent became a target of public abuse.

Barbe-Nicole father’s dreams of either gaining a coat of arms for his family or marrying his two daughters (Barbe-Nicole had a younger sister Clementine) into the nobility were shattered when the Revolution came. Nicolas was, however, a shrewd man. He switched sides and became a fervent proponent of the Revolution – going so far as to join the Jacobins. He eventually achieved the title of Baron in 1813.

Just as the Revolution may have changed her path, her future was greatly influenced again when, in 1798, she married François Clicquot, son of the founder of the Maison Clicquot. François came from a wealthy family who had made their money in textiles, but they also had a side business as wine brokers. François had ambitions to take that side business and turn it into something more – not just distributing other people’s wines, but making their own. He shared his passion and knowledge for champagne creation and distribution with his young wife. This knowledge and skill proved highly valuable when Barbe-Nicole, a mother of a young daughter, took charge of the business after François’ untimely death in 1805.

At 27, Madame Clicquot became one of the first businesswomen of modern times when she took over the Clicquot business. In an era when women were excluded from the business world, she dared to assume the head of the company – a role she undertook with passion and determination. According to the Veuve Clicquot company description of her, Madame Clicquot’s character might be summarised with two words: audacious and intelligent.

Imagine the audacity of this decision at a time when women were not even allowed to open their own bank account!

She was willing to take risks, and would seize each new opportunity that arose – eventually expanding her business to all four corners of the world. I loved reading about the rivalry and battles with Jean-Rémy Moët who, at the time, was the wine merchant who helped bring the Champagne house of Moët et Chandon to prominence. The secret and very high-risk strategies included transporting their Champagne either overland or by sea to arrive before their rivals into new markets. Such competitive strategies would guarantee either great success or certain failure. One example was when the continental embargo was in place in 1814. Overland transport of goods to Russia was not possible, and to not be able to sell their vintage could have meant financial ruin. Clicquot and her wine broker hatched a daring plan to send more than 10,000 bottles by sea to St Petersburg. They say fortune favours the brave, and the venture was a great success. The vintage was sold at a top market price when it arrived to a triumphant welcome in Russia.

Ever the innovator, Madame Clicquot perfected new techniques of production. In 1816, along with her cellar master, she invented the “table de remuage” (riddling table/rack), which is used to clarify champagne. When champagne is aged on ‘lees’ (the yeast used to create the second fermentation in the bottle), this leaves sediment. Prior to Madame Clicquot’s invention, the sediment was either drunk or attempted to be removed when pouring. With only small batches of production possible, imagine how much was wasted prior to this system. The technique of the riddling process (still used today), is to delicately manoeuvre the sediment to the neck of the bottle to allow it to be removed swiftly and efficiently. Any loss of wine is then topped up by the dosage, prior to sealing with a cork and ready for sale. With this invention, the Maison Clicquot was able to increase their production exponentially. They managed to keep the riddling rack a secret from their competitors for some time – maintaining quality wines whilst also increasing production. Their rivals must have been watching in wonder.

Madame Clicquot continued to improve the business with bottles, branding and PR:

  • She is credited with improving the quality of the bottles to be able to take the pressure of the bubbles, which would often burst in the cellars or whilst shipping, causing great distress and financial loss.
  • At the time, Champagne bottles didn’t have labels, so were only recognised by the cork. The Anchor as the Christian sign of hope has been used since the business was founded, and still features on the Veuve Clicquot cork today. The Maison Clicquot started dressing its bottles in a yellow label, an unusual colour for the time. The ‘V.Clicquot P. Werlé’ Yellow label was trademarked in 1877. This distinctive, original label, which is still used today, was to become one of the most distinguishing features of Veuve Clicquot.
  • Breaking away from the tradition of adding an elderberry-based preparation to create rosé champagne. Madame Clicquot created the first “rosé d’assemblage” by blending some of her red wines from vineyards in Bouzy with her champagne to create the very first blend of rosé champagne.
  • Madame Clicquot paid great attention to public relations and communications, and was a prolific letter writer. Many of her more than one hundred thousand letters sent and received are preserved today in the Veuve Clicquot archives, “Pavillon du Patrimoine Historique”. Her signature is featured on the label today.

Uncompromising when it came to the quality of her wines, within just a few years she made her name into a brand of excellence – a name today renowned around the world. Even then, her peers recognised her formidable contributions, and referred to her as the “Grande Dame of Champagne”.

I think it is a great tribute (and a little ironic) that both the houses Veuve Clicquot and Moët et Chandon are now owned by the same parent company. A brand that is synonymous with great luxury, LVMH (Louis Vuitton Moët Hennessy).

Veuve Barbe-Nicole Clicquot-Ponsardin died 1866, aged 88. The legacy of quality created by her is evident in a glass today. The NV Veuve Clicquot Yellow Label Brut is a great example. It uses all three of the traditional champagne grape varieties, with a focus on Pinot Noir. The key to quality with the blend is that it draws on a particularly high percentage of reserve wines originating from several harvests (usually 5 or 6); from 25 to 35% (sometimes as much as 40%) of the blend coming from previous vintages, and some of these wines are around 9 years old.

This is to ensure the consistency of the House style, so you always know when you a drinking a glass of ‘veuve’. Next time you do, include a toast to the Widow Clicquot!

Cheers!

 

Giveaway

We were very blessed to have the beautiful ‘Veuve and Orange’ Hamper provided by Custom Hampers Studio, with a bottle of Veuve Clicquot for our giveaway this month. Custom Hampers Studio Veuve and Orange

Like to keep following us? Sign up to The Bubbles Review list and you will be included in our Subscriber prize draws. The giveaway is usually a chance to win a lovely champagne or sparkling gift.  Join our list!

Note:

In researching this blog I have relied on information provided on the Veuve Clicquot website and Tilar Mazzeo’s book, The Widow Clicquot, which I highly recommend if you are interested to know more: Tilar Mazzeo’s The Widow Clicquot

You may also like these blogs from The Bubbles Review:

Celebrating Madame Pommery

Come quickly I am drinking the stars

Why that is not a glass of Champagne that you are drinking!

How do I pronounce Moët

Natalie Pickett is the Founder of The Bubbles Review which is for people who like champagne and other bubbles, written by people who have a love of all things sparkling! At The Bubbles Review, we like to debunk some myths, make the art of drinking champagne accessible, explore bubbly regions and champagne bars, and provide events for you to join us and indulge.

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